Polo Field A, Showgrounds · Sat 17 October 2026 First edition in Zambia

A day of good food, good wine & great company.

South Africa's premier wine lifestyle festival arrives in Zambia. One day, 40+ producers, fresh food prepared by Pick n Pay chefs, exclusive wine pairing and mixology sessions, and headline DJs to close off the day, brought to you by Pick n Pay Zambia and Madison Financial Services.

Reserve Buy ticket

Gates

12:00 – 18:00

Tasting closes

16:30

Headline DJs

16:00 – 18:00

Entry

18+ only

Red wine poured into a branded festival glass at a producer stand

Grilled lamb skewer on flatbread with pickled onion and herbs

Guests outside the Pick n Pay Liquor Mixology Theatre

A full Wine Pairing Master Class with guests seated at long tables

2,000+

Guests expected on the day

40+

Wine producers

Tasting tokens with every glass

Wine Pairing & Mixology sessions

The concept

More than a tasting. A full festival day.

The Pick n Pay Wine & Food Festival has grown into South Africa's premier wine lifestyle event across Cape Town, Johannesburg and Durban. In 2026 it crosses the border for the first time, a single annual edition in Lusaka.

Your ticket includes a branded festival glass and 20 tasting tokens. Wander the producer stands, take a seat at the Wine Pairing Master Class, learn two cocktails in the Mixology Theatre, shop the Festival Wine Shop at store prices, then settle in for the headline DJs as the sun goes down.

Two festival guests toasting with wine at a producer stand

A freshly baked pizza served on a wooden board

Token tastings

One token gets you one tasting, so be sure to collect your tasting passport upon entry at the gate and visit your favourite wine stand for a sip of what's on offer.

Shop at store prices

Found a favourite? The Festival Wine Shop sells every featured wine at Pick n Pay shelf prices.

Live all day

An MC-led programme through the afternoon, then headline DJs once tastings close.

On the day

Four experiences.

A producer pouring wine at a branded festival stand

Wine Tasting Lanes

40+ producer stands, from established estates to organic newcomers, all on the token system.

Canapés plated beside a flight of three festival wine glasses

Wine Pairing Master Class

Guided wine-and-canapé pairings hosted by a featured producer. 3 45-minute sessions, 40 seats each.

Mixology Theatre

Shake two wine-based cocktails yourself, live with a featured producer, recipes sent to you digitally.

A soft taco with lime and coriander from a festival food station

Fresh Food Market

PnP Gourmet Deli, chef stations and grab-and-go food across the grounds.

Explore the full experience

The partnership

Two trusted Zambian brands, one landmark event.

Pick n Pay Zambia brings the retail muscle, producers, fresh food, the Wine Shop and Smart Shopper. Madison Financial Services brings three decades of Zambian brand trust, the VIP guest lounge and festival-goer peace of mind.

Together with supplier and sponsor partners, the festival is a full commercial platform: product showcasing, direct retail sales, customer acquisition and brand visibility.