Pick n Pay Zambia × Madison Financial Services; Official Festival Partners
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The experience

One ticket. A full day of it.

Gates open at noon. Tasting runs to 16:30, the headline DJs take over at 16:00, and wine and food sales carry on to 17:30. Here is everything happening inside the Showgrounds.

Wine poured into a branded festival glass beside tasting tokens Wine Tasting Lanes
The main event

Two sessions at the heart of the day.

Three sittings each, 45 minutes a session. K150 per person for either one, paid at the event.

Main session 01

Wine Pairing Master Class

K150 Per person · paid at the event

A guided wine-and-canapé pairing hosted by a featured producer. Interactive, unhurried and genuinely educational, the session people talk about on the drive home.

14:0015:0016:00
Three sessions · 45 minutes each
Canapés plated beside a flight of three festival wines
Main session 02

Mixology Theatre

K150 Per person · paid at the event

A live, hands-on cocktail session with a featured producer. Every cocktail uses wine as an ingredient, and the recipes for both drinks you made are sent to you digitally.

14:3015:3016:30
Three sessions · 45 minutes each
Sponsored by Diageo
Guests toasting the cocktails they made in the Mixology Theatre
Saturday 17 October

The day, hour by hour.

12:00

Gates open

Collect your branded glass and 20 tasting tokens at the gate, then head for the tasting lanes.

12:30

First supplier giveaway

The first of the day's supplier giveaways.

13:30

Second supplier giveaway

The second of the day's supplier giveaways.

14:00

Wine Pairing Master Class begins

Three 45-minute sessions at 14:00, 15:00 and 16:00. K150 per person, paid at the event.

14:30

Mixology Theatre sessions begin

Three 45-minute sessions at 14:30, 15:30 and 16:30, sponsored by Diageo. K150 per person, paid at the event.

16:00

Headline DJs take the stage

The MC hands over and the music runs through to close.

16:30

Tasting closes

The responsible-drinking cut-off. Time for food, the Wine Shop and finding your spot near the stage.

17:30

Wine & food sales close

Last call at the Festival Wine Shop, every bottle at Pick n Pay store prices.

How tasting works

20 tokens. Spend them well.

Every ticket includes a branded festival glass and 20 tasting tokens. One token gets you one tasting, work your way along the lanes and try whatever catches your eye.

Found a favourite? Buy the bottle at the Festival Wine Shop for exactly what it costs on the Pick n Pay shelf.

T1
T2
T3
T4
T5
T6
T7
T8
T9
T10
T11
T12
T13
T14
T15
T16
T17
T18
T19
T20
A producer pouring a tasting at a branded festival stand One token, one tasting
Guests moving between producer stands in the tasting lanes Included with entry
01 - Wine Tasting Lanes

40+ stands, one long afternoon.

Producers pour from dedicated stands along the tasting lanes.

  • Token system keeps tasting paced and fair
  • Producers pour and talk you through every wine
  • Sparkling Experience corner for MC and bubbles
A full Wine Pairing Master Class with guests seated at long tables K150 · paid at the event
02 - Wine Pairing Master Class

Sit down. Slow down. Taste properly.

A guided wine-and-canapé pairing hosted by a featured producer. Interactive, unhurried and genuinely educational, the session people talk about on the drive home.

  • Three 45-minute sessions - 14:00, 15:00 and 16:00
  • 40 seats per session
  • K150 per person, paid at the event
  • Pairing recipes published here after the festival
Canapés plated beside a flight of three festival wines
Close-up of two Wine Pairing Master Class canapés
Guests toasting the cocktails they made in the Mixology Theatre K150 · paid at the event
03 - Mixology Theatre · sponsored by Diageo

Two cocktails. Made by you.

A live, hands-on cocktail session with a featured producer. Every cocktail uses wine as an ingredient, and the recipes for both drinks you made are sent to you digitally.

  • Three 45-minute sessions - 14:30, 15:30 and 16:30
  • K150 per person, paid at the event
  • Sponsored by Diageo
  • Recipe cards sent digitally after the session
A guest shaking a cocktail in the Mixology Theatre
Straining a finished cocktail at a Mixology Theatre station
A grilled lamb skewer flatbread with pickled onion and herbs
04 - Fresh Food Market

Eat your way around the grounds.

Food from the Pick n Pay Fresh Food Market and partner brands, stationed across the festival so there's never a long walk to a good plate.

  • PnP Gourmet Deli tasters, displays and sales
  • Grab-and-go satellite stations across the venue
A freshly baked pizza on a wooden serving board
A soft taco with lime and coriander in a takeaway tray
Michie Zambia's Sweetheart, festival MC
Michie Zambia's Sweetheart
DJ Sebastian Dutch, festival MC
DJ Sebastian Dutch
05 - Entertainment

2 MCs all day, DJs at dusk.

The festival MC runs the stage through the afternoon, session calls, partner moments, Smart Shopper spin-the-wheel, over curated background music. From 16:00 the headline DJs take over and carry the day to a close.

  • Hosted by Michie Zambia's Sweetheart and DJ Sebastian Dutch
  • MC-led programme linking guests to the day's activities
  • Brand and partner activations woven into the schedule
Responsible drinking

A great day out, done properly.

The responsible-drinking policy is part of the festival's design.

Get home safe

Ride-share pick-up zone at the main gate.

18+ only

The festival is strictly for adults.

At the festival

The brands pouring, serving and showing up.

Producers, food vendors and partner brands joining us at Polo Field A.

1659 South Africa
Alita
Anno 1970
Backsberg
Cape Fynbos Wines & Spirits
Coca-Cola
Diageo
Franschhoek Cellar
Ice Tropez
Leopard's Leap
Rain Dance